TV still number one market for advertising

Someone on Twitter posted a link to an article on AdAge that revealed that television is still the number one market for advertising. I found this particularly interesting considering half of my blog posts are about how the internet is revolutionizing marketing and advertising.

According to this article, 39.1% of advertising dollars are spent on television, ranking it number one over the internet and print. This news comes as somewhat of a shock to those, like myself, who assumed that television advertising dollars would shift toward the internet with the always increasing amount of time people spend online.

The article continues with a quote from eMarketer CEO Geoff Ramsey which points out that new trendy social media, cell phone apps, and things of the like are having little to no effect on consumers television habits. eMarketer estimates that $64.5 billion will be spent on TV advertising next year, almost double the amount marketers will spend on the internet.

While I find this fact interesting considering how much credit people are giving social media because of a shift in societal norms, I also find it somewhat scary. Among statistics of television's durability, what I gathered from this article was that now more than ever, we can't escape media. Our attention isn't being shifted by social media, it is being joined alongside television, film, music, and literature. What defines a media overload?