Gloria Huang, a Red Cross social media specialist is responsible for this tweet and claims it was the result of not being familiar with HootSuite, a brand management service that will assist you with social media.
While confusion could be to blame, it sounds more like to me that Gloria was just too excited to "#gettnslizzerd" after work to focus on which twitter account she was suppose to be updating.
Luckily for her the situation was not a Twitastrophe. Her excited tweet was joked about in later tweets and the whole thing blew over fairly quickly. But for at least one hour the whole world wanted to party with the Red Cross.
While this tweet is one of the funniest things I’ve read, I wonder why this tweet didn’t blow-up like the KC tweet, since both were inappropriate. Maybe it was because this tweet wasn’t from the company’s CEO. Or maybe it is because the Red Cross was able to make it into a joke, which KC didn’t do. No matter what the reason is, I’m glad that this incident didn’t tarnish the image of the Red Cross.
ReplyDeleteI agree with Julia's comment. Kenneth Cole was all over the news, but this didn't get near as much attention. I mean, in my opinion the Red Cross is a bigger deal than Kenneth Cole, but who knows. I had to run a Twitter account for a music festival last semester and I, too, accidentally posted a tweet on there. Luckily I got it off fast and it wasn't as ridiculous as this, but dang, mistakes happen. This one is kind of funny and ironic considering it's the Red Cross haha. Good post, and hopefully "gettinslizzard" will be a new phrase that catches on.
ReplyDeleteHow awkward and ironic is that? I heard they followed up the accident with a tweet that addressed drunk driving and having a designated driver. Many people drink, so I think they did a good job following up on the mistake by addressing good morals.
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